Wednesday, April 18, 2012
Our New Marketing Stategy
I make a lot of jokes on here but in all seriousness, I think I just came up with a good marketing tool in getting Alvin adopted.......with the increasingly weakening belief that I am actually going to be able to part with the boy. If it were just about my needs, the adoption papers would have been signed, sealed and delivered about three months ago but if we find a home that meets more of his needs than I am going to let him go. Chances are that the process of letting him go will include me holding on to the ankle of his adopter, while screaming, why? but one way or another, I will let him go. I have come to the realization that chances are slim to none that Stevie is ever going to get out of this loony bin because there just aren't many homes that want to adopt a geriatric, deaf, sight impaired dog that sometimes wets the bed. I'm the kind of person that would want a dog like that and she's already here, but Alvin still has some hope of getting sprung from Casa Crazy. I feel a bit competitive when it comes to getting him adopted because it's a challenge. We are up against a never-ending supply of cute, young, cocker spaniels that actually seek out touch and I am learning more and more that people gravitate towards dogs that allow their owner to pet them. Go figure! So, with the deck stacked against us, I realized that my mom just created a great adoption tool. For those of you that didn't read it yet, my mom is printing out all of Alvin's blog entries and putting them into a binder. She is about halfway done because goodness knows that I am a prolific writer and that's putting it nicely. Others would just term it as the woman that can't seem to shut up and turn off the computer. Anyway, the binder looks really, really nice and includes all his adorable pictures in color. I am going to take his book to the future adoption events because the other dogs may have a lot to offer that Alvin can't but none of them will have their own book. Who doesn't want a dog that has his own book? Talk about a conversation piece on the coffee table that Alvin's busy circling! My mom already created "business cards" for him but a book just ups the ante! I decided that I am going to give a copy of the book to his adopter. Anyway, I just thought I would share our new marketing strategy. Be afraid all you other dogs at Camp Cocker because we're coming on strong at the next event!